URBAN PROOF

Urban Proof is a Dutch brand that stands out for its urban bike accessories, combining colourful design and original designs. Founded in 2016 by Wouter Wouters and René van Leeuwen, Urban Proof was born from the collaboration between Dutch Perfect, tyre manufacturer since 1986, and U+ Creative Concepts, a company specializing in the development of innovative and sustainable products.

From Amsterdam, Urban Proof develops a complete offer of bike accessories, including lighting, doorbells, bags, boxes, curls and anti-thefts. Conscious of its environmental impact, the brand launched in 2019 a collection of products made from 100% recycled materials, such as RPET fabric from recycled plastic bottles. This collection includes bags, shopper bags, crates, covers and pouch cushions, all designed for intensive and weather-resistant use.

Urban Proof is also committed to ecological initiatives by working with the Dutch association LOVE. NOT WASTE, which organizes beach cleaning operations. Urban Proof teams are actively involved in these actions, highlighting the brand's commitment to environmental protection.

Urban Proof products are designed according to three basic criteria: affordable prices, superior quality and attractive design. This approach allowed the brand to stand out by offering bike accessories that combine functionality and aesthetics. Among the flagship items, there are settees with retro and colourful design, which are easy to install on various types of guide, as well as pouch cushions, ideal for carrying children in a secure and comfortable way.

Urban Proof continues to seek responsible solutions for its materials and strives to create products that meet the expectations of modern cyclists. The brand offers both practical and trendy accessories, allowing users to customize their bikes while enjoying sustainable and environmentally friendly products.